
About Wine Outlet
OUR PHILOSOPHY
One simple belief,
held from the start
Since 2005, Wine Outlet has shared one simple belief. A great bottle of wine, a unique craft beer or a boutique spirit has the ability to bring people together, help them enjoy the moment and create lasting memories.
This is why we believe it is our duty to create an exceptional customer experience from the moment you walk through our door or visit our website. Our friendly and knowledgeable staff is ready to help every customer who comes in, whether that means pairing a wine with dinner, pointing you towards a craft beer you have not tried before, or working out what you need to mix the perfect cocktail for an occasion.
No wrong questions here. Just ask, and we will help you find it.
Taste it first, free for VIP
card members
Choosing wine is a great deal easier once you have tasted it. That is why our stores are built around our wine tasting stations, and why they are free to use with a Wine Outlet VIP card.

HOW THE TECHNOLOGY WORKS
Our tasting stations use Enomatic systems, which dispense wine directly from the bottle using inert gas preservation (nitrogen or argon). The flavors and characteristics of the wine remain intact for more than three weeks, as if the bottle had just been opened.
Portion control technology lets us pour an exact measure every time, from a small taste to a full glass. That means we can keep a wide range of wines open and ready for you to try, with nothing going to waste.
Fresh for 3+ weeks
Inert gas preservation technology
Zero waste
Exact portion control, every pour
HOW TO USE IT
01
Pick up your VIP card at the counter. It costs 5 cents once, and it is yours to keep.
02
Choose your wine from the selection currently loaded in the station.
03
Pour your measure and taste it there and then.
04
Buy the bottle you liked, at your VIP price.
No appointment and no booking. Come in, taste, and decide for yourself.
Free tasting station access is a benefit of the VIP card and is available in store only
VIP MEMBERSHIP
Two ways to be a VIP
Wine Outlet VIP members get VIP pricing and VIP offers. How you join depends on how you shop, and you are welcome to do both.
Online VIP
- VIP pricing across our online range
- VIP offers and promotions
- Available any time you shop with us online
VIP Card
- VIP pricing in store
- Free access to our wine tasting stations
- Recommendations from our team while you taste
- Yours to keep. Your membership and details stay the same for as long as you shop with us, and if you ever lose your card we can replace it in store for 5 cents.
Whether you prefer shopping in-store, online, or a combination of both, we're pleased to offer a membership option that suits your lifestyle. Choose the program that's most convenient for you, or enjoy both for a seamless experience across every way you shop. As an added benefit, the physical VIP Card includes complimentary access to our in-store wine tasting stations.
SHOPPING ONLINE
The same service,
across the counter or online
Browse our entire collection from the comfort of your home. Whether you're looking for an everyday favorite or a rare vintage, our online store offers the exact same quality and service you expect when walking through our doors.
"A great bottle of wine has the ability to bring people together, help them enjoy the moment and create lasting memories."
Thank you for making us part of your journey.
CHEERS.
